Kodak Essays - Digital Photography, Kodak, Picture CD, Film Stock

Kodak INTRODUCTION Team Commander was tasked with providing a case analysis on Case 8, Kodak: Taking Pictures-Further. In doing so, Team Commander has provided a summary of the important case facts, current history and trends, strategic position, strategic plan, implementation plan, and the anticipated outcome. CASE SUMMARY In the fall of 1998 Kodak entered the digital camera market. Their goal was to change the clarity, usability, and life of Kodak moments- to make them bigger, better, and more enduring. Kodak set out to achieve this goal by supplying the digital camera market with its Digital Photograph Kit. The kit provided the home user with everything they need to take and share digital pictures. The kit included a Kodak DC20 Digital Camera, easy-to-use software packages, and paper for making quality prints. Also, as part of the processing the consumer received a CD, called Photo CD, which contained pictures that could be loaded onto a computer. Kodak hoped its package would be simple and attractive to consumers. However, sales were disappointing. Kodak found consumers reluctant to move away from their familiar and functional traditional cameras. In addition, this form of picture taking required the user to be wired (connected to a computer). Kodak had not anticipated the magnitude of these problems. In an effort to bridge the gap between traditional and digital cameras. Kodak teamed with Intel. The result was digitization, the ability to convert traditional film to digital format through the standard photographic processing method. By checking Picture CD on the envelope containing the regular roll of film to be developed, consumers can receive their prints and a CD containing digital images. The CD also contains all the software necessary for viewing and altering the images. The processing cost is $8.95 to $10.95. In order to fine-tune the CD marketing program, Kodak and Intel conducted hundreds of one-on-one interviews with individual consumers and conducted test markets in Salt Lake City and Indianapolis. As a result of this effort, Kodak and Intel developed advertising and promotional campaigns for Picture CD. Kodaks advertisements showed the benefits of digital imaging and emphasized that people did not have to change their picture-taking habits. While, Intel followed with advertisements that primarily focused on computer users and Pentium II processors. Kodak intended to use collaborative advertising to communicate the simplicity of digital imaging that resulted from using Kodak Picture CD and to establish a strong connection between the product and high performance PCs. In moving to digitization, Kodak has extended well beyond its initial core competencies in cameras and film. Few consumers connected the Kodak brand with computers and computer technology. Thus, Kodak linked up with computer hardware and software firms, such as Intel, Microsoft, Adobe Systems, and Hewlett-Packard. This creates a whole new product category in the consumers mind, and combining the Kodak brand with those of its computer technology partners lends digital credibility and forges a quality image. Managing its brand name is important to Kodak. However, its chief competitor, Fuji, is making this difficult. In the mid-1990s, Fuji began aggressively pursuing the U.S. market, primarily through price-cutting. Fujis price war cut into Kodaks margins at the same time that Kodak was investing heavily in digital imaging and digitization. The result was a lot of red ink for Kodak. Kodak responded by cutting more than 7,600 jobs. This boosted the 1998 second quarter operating profit margin from 14.3 percent to 18.5 percent, which far exceeded Wall Streets expectations. That is the good news. The bad news is that the red ink kept flowing in the digital imaging division. In this division alone Kodak suffered a 5 percent sales decline in the quarter and a $64 million loss, following a $400 million loss in 1997. To withstand the continuing onslaught by Fuji, Kodak intends to cut another 12,300 jobs and reduce cost by another $1 Billion. Kodak understands that cost reductions will carry the firm only so far. However, Kodak stays committed to growing its digital imaging business and feels increased revenues will be the result of this commitment. To make it there, Kodak will have to sell consumers on digital imaging and digitization. In emphasizing digital, Kodak has been criticized for not paying enough attention to such basic problems in its core camera and film

Chalchiuhtlicue - Aztec Goddess of Rivers and Oceans

Chalchiuhtlicue - Aztec Goddess of Rivers and Oceans Chalchiuhtlicue (Chal-CHEE-ooh-tlee-quay), whose name means She of the Jade Skirt, was the Aztec goddess of water as it collects on the earth, such as rivers and oceans, and so was considered by the Aztecs the patroness of navigation. She was one of the most important deities, as protector of childbirth and newborns. Chalchiuhtlicue was linked to the rain god Tlaloc, in some sources as his wife and feminine counterpart. In others, she is Tlalocs sister and some scholars suggest she was Tlaloc himself in a separate guise. She was also associated with the Tlaloques, Tlalocs brothers or perhaps their children. In some sources, she is described as the wife of the Aztec god of fire god Huehueteotl-Xiuhtecuhtli. She is also associated with different mountains in different Aztec communities. All rivers come from the mountains in the Aztec universe, and the mountains are like jars (ollas) filled with water, that spring from the womb of the mountain and wash down to water and protect the people. A Watery Rule According to the Spanish conquistador and priest Fray Diego Duran, Chalchiuhtlicue was universally revered by the Aztecs. She governed the waters of the oceans, springs, and lakes, and as such she appeared in both positive and negative guises. She was seen as a positive source who brought full irrigation canals for growing maize  when she was associated with the corn goddess Xilonen. When displeased, she brought empty canals and drought and was paired with the dangerous snake goddess Chicomecoatl. She was also known for creating whirlpools and big storms making water navigation tricky. She was also the goddess who ruled over and destroyed the previous world, known in the Aztec mythology as the Fourth Sun, the Mexica version of the Deluge Myth. The Aztec universe was based on the Legend of the Five Suns, which said that before the current world (the Fifth Sun), the various gods and goddesses made four attempts to create versions of the world and then destroyed them in order. The fourth sun (called Nahui Atl Tonatiuh or 4 Water) was ruled by Chalchiutlicue as a world of water, where fish species were marvelous and abundant. After 676 years, Chalchiutlicue destroyed the world in a cataclysmic flood, transforming all the humans into fish. Chalchiuhtlicues Festivals As the partner of Tlaloc, Chalchiuhtlicue pertained to the Aztec group of gods supervising water and fertility. To these deities was dedicated a series of ceremonies called Atlcahualo, which lasted the entire month of February. During these ceremonies, the Aztecs performed many rituals, usually on the mountain tops, where they sacrificed children. For the Aztec religion, the tears of children were considered good omens for abundant rain. The festival month of February dedicated to Chalchiuhtlicue was the sixth month of the Aztec year called Etzalcualiztli. It took place during the rainy season when the fields were beginning to ripen. The festival was conducted in and around the lagoons, with some objects ritually deposited within the lagoons. The festival involved fasting, feasting, and auto-sacrifice on the part of the priests, and the human sacrifice of war captives, women, and children some of which were dressed in the costume of Chalchiuhtlicue and Tlaloc. Offerings included maize, the blood of quail birds and resins made of copal and latex. Children were also sacrificed to Chalchiuhtlicue at the height of the dry season just before the rains were due; during the festivals dedicated to Chalchiuhtlicue and Tlaloc, a young boy would be sacrificed to Tlaloc on a mountaintop outside of Tenochtitlan, and a young girl would be drowned in Lake Texcoco at Pantitlan, where whirlpools were known to occur. Chalchiuhtlicues Images The goddess Chalchiuhtlicue is often illustrated in the pre-Columbian and colonial period books called codices as wearing a blue-green skirt, as her name illustrates, from which flows a long and abundant stream of water. Sometimes new-born children are portrayed floating in this water flow. She has black lines on her face and usually wears a jade nose-plug. In Aztec sculpture and portraits, her statues and images are often carved out of jade or other green stones. She is occasionally shown wearing Tlalocs mask. The allied Nahuatl word chalchihuitl means drop of water and sometimes refers to jade. The word is also used in connection with Tlalocs goggles, which may themselves be a symbol of water. In the Codex Borgia, Chalchiuhtlicue is wearing a serpent headdress and dress ornaments with the same markings as Tlaloc, and her half-moon nose ornament is the serpent itself, marked with stripes and dots. Sources Edited and updated by K. Kris Hirst. Almere Read K, and Gonzalez JJ. 2000. Mesoamerican Mythology: A Guide ot the Gods, Heroes, Rituals, and Beliefs of Mexico and Central America. Oxford: Oxford University Press.Berdan FF. 2014. Aztec Archaeology and Ethnohistory. New York: Cambridge University Press.Brundage BC. 1983. The Fifth Sun: Aztec Gods, Aztec Worlds. Austin: University of Texas Press.Carlson JB. 2015. The Maya Deluge Myth and Dresden Codex Page 74. In: Dowd AS, and Milbrath S, editors. Cosmology, Calendars, and Horizon-Based Astronomy in Ancient Mesoamerica. Boulder: University Press of Colorado. p 197-226.Garza Gà ³mez I. 2009. De Calchiuhtlicue, Diosa de rà ­os, lagunas y manantiales. El Tlacuache: Patrimonio de Morelos 2009:1-4.Heyden D. 1983. Water symbols and eye rings in the Mexican codices. Indiana 8:41-56.Leon-Portilla M, and Davis JE. 1963. Aztec Thought and Culture: A Study of the Ancient Nahuatl Mind. Norman: University of Oklahoma Press.Taube K. 1993. Aztec and Maya Myths. Fourth Edition. Universi ty of Texas Press, Austin, Texa.s Van Tuerenhout DR. 2005. The Aztecs. New Perspectives, ABC-CLIO Inc. Santa Barbara, CA; Denver, CO and Oxford, England.

Pulp Fiction Movie Review Example | Topics and Well Written Essays - 750 words

Pulp Fiction - Movie Review Example The most obvious break from traditional film noir that Pulp Fiction makes is by being shot in color. The iconic image of this style of filmmaking is a perception arrived at through its very name. Film noir means dark film and one of its visual hallmarks is the symbolic use shadows and key lighting. Pulp Fiction introduces a new genre and closes the gap between itself and traditional. A film noir without a femme fatale is hardly a film noir at all. Mia Wallace fulfills the role of femme fatale from the start by almost literally acting as a siren who calls forth Vincent Vega into her lair. The classic femme fatale is a dangerous temptress within whose trap a not-terribly-bright man falls and Mia is certainly seductive enough toward Vince to get him trapped almost to the point of devastation once they return back home. It is exactly at this point that the standard conventions of film noir begin to fall apart. Film noir has a foundation of uncertainty and doubt that gives way to the darker impulses of the human mind. Upon returning back to Mia's house Vincent goes to the bathroom and engages in an interior debate over the intelligence of having sex with his boss' wife. In a standard film noir, any doubt naturally gives way to impulse rather than rationality. Vincent makes the decision to leave with a goodbye and it is only through the action of having doubts and that interior monologue that the subsequent events of the story take place and Mia goes into overdose. Film noir differs from conventional gangster, mobster, and detective movies through the introduction of shadows on the fringes of expected behavior; crooks can show goodness and law enforcement officers can become corrupt. The end is forecast equally well for both: destruction, probably in a violent way. Vincent's decision to give up the satisfactions of giving into the attraction with Mia can be read as a foreshadowing of what eventually becomes the thematic power of the film. Pulp Fiction's narrative is a distinctly non-linear manner shot out of chronological order. Jules seems balanced to become an important character only to disappear entirely for an hour and then make reappearance in exactly the same scene with which he was introduced. That scene includes something rarely found in the dark world of film noir: a reference to the Holy Bible. Jules likes to quote from the Bible before he assassinates and there is in this custom a link back to the wrath of God against sinners. The absence of Jules from the middle section of the film is a necessity that accounts for the non-linear construction. Vincent breaks with film noir tradition by rejecting the advances of a femme fatale, which is something that never happens in a classic noir film. Vincent's rejection is an indication of a more optimistic tone to be found in Pulp Fiction; a tone that contradicts the very root of film noir mechanics. Vincent's rejection of Mia is then compounded by the decision of Jules to reject his lifestyle. The middle part of the film of Pulp Fiction takes places after Jules has come to his decision to take his inexplicable escape from death in the opening of the film as a sign from God that it is time to walk away from his life as a hired assassin. If arranged chronologically the power of the scene in the diner would be taken away because it would become

Running Economy Essay Example | Topics and Well Written Essays - 1250 words

Running Economy - Essay Example Unfortunately the authors did not report the extent of the improvements in running performance. Yet it is well known that even a small increase in running economy dramatically improves running performance. Secondly in a study by Paavolainen et al, (1999) found that 9 weeks of explosive resistance training (plyometrics) improved running economy by 8.1% and this resulted in a 3.1% improvement in 5km running time without an increase in VO2max. The authors claim improved neuromuscular characteristics lead to this improvement. Running economy can be improved with resistance training and all endurance athletes studied performed resistance training without causing a reduction in VO2max or other endurance measures, thereby dispelling the myth that resistance training will hinder aerobic performance. However more studies are needed in this area to support these observations in already highly trained runners. All future studies should also always include a measure of performance e.g. Improved race time or time trial performance. It is well documented that the main physiological prerequisites for success in endurance events are VO2max, lactate threshold and running economy (in running events). In elite athletes, the VO2max has been found to be the dominant factor of success in endurance events. Traditionally, the training in endurance events such as long distance running and cross-country skiing has been targeted to improve the function of the cardio respiratory system to increase the VO2max, aerobic and anaerobic thresholds. There has been little attention to the anaerobic performance ability in endurance events. It is well documented that explosive strength and speed training cause specific adaptation to the neuromuscular system improving explosive force production ability such as rate of force development, increased rate of activation of motor units, improved anaerobic energy production and neural adaptation. When endurance athletes (runners, cross-country skiers) have engaged in explosive strength and sp eed training, it has been found that the endurance performance was improved significantly. Also, it has been noted that endurance athletes performing well in explosive strength tests outperformed their fellow athletes in endurance tests. Paavolainen et al. (1991) reported that national level cross-country skiers who engaged in explosive type strength training in addition to their normal training, were able improve their force-times i.e. improve their ability to produce a given amount of force in shorter time. This was also described by a significant improvement of jump heights in both static and counter movement jumps, whereas their counterparts in control group did not. The authors concluded that the explosive type strength training is beneficial to the cross-country skiers, which improves their force production ability without reduction in aerobic capacity. In another study, Paavolainen et al. (1999) studied the effects of explosive-strength training on 5-km running performance. In this study, the endurance athletes were able to improve their 20-m sprint time, 5-jumps and maximal isometric force in leg extensors as a result of explosive-strength type training. What was interesting, these athletes were also able to improve t

Mentorship Meeting Worksheet Essay Example for Free

Mentorship Meeting Worksheet Essay Please complete this sheet with your mentor and submit it to your instructor. Date of Meeting: Meeting Duration: 1. Meeting notes – what was discussed during your meeting? Discipline in your work environment, being responsible with yourself and your coworkers and help the best possible way to help work get done in a moderate time. 2. What issues have you encountered since the last meeting and how did you address them? Sexual harassment in a work environment, 0 tolerance to this issue. You should always listen to both ends no matter what is the circumstance and always give the benefit of the doubt. 3. Discuss a change your mentor implemented and what types of challenges he or she encountered. What were some of the successful and unsuccessful points during the implementation? My mentor told me of a big issue she encounter at her company that lasted for a while, miscommunication between management. Each manager or supervisor was following their own taught and ideas there was no organization and accurate communication with each other. It got to a point where she was thinking of putting her resignation. She took a stand and made some changes and brought to the company professional team from outside, they started to create new policies, laws and regulations for all employees to follow. The success at the end was better communication especially between the managers and at the end the rest of the personnel new what guides and goals to follow to success.

socio-economic development and health Essay -- essays research papers

Question One There are a number of ways in which the increasing socio-economic development of a nation can help improve the health of the population. 1.  Ã‚  Ã‚  Ã‚  Ã‚  There is a correlation between mortality rates in the developing countries, especially amongst children, and the level of education of the parents of the children. For example, in Morocco, a mother who has completed 4-6 years of schooling, their child is 45% less likely to have died by the age of 2, compared with child’s mother who has had no school (Book 3, Page 54). Education improves the overall knowledge of looking after oneself and others, but also enables people to gain higher income levels, and thus, acquire purchasing power to buy the goods (if available), which will help them improve their quality of life. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Food provisions are a necessity to maintaining a healthy population. There are many facets to food, mainly the distribution and supply of food, and the quality and nutritional ingredients of food. Food needs to be of good, sustainable quality so that it provides people with the basic supply of vitamins and minerals to live, and has to be easily accessible so that everyone in the nation can benefit. Developed countries have pioneered the way of preserving food for longer (i.e. use of plastics), and developing countries have benefited from this, but the developed world has also introduced new fear factors regarding food such as contamination (BSE, Salmonella etc) and additives, and, the long term effects of such advancements is beginning to materialise (Book 3, Page 306-307). Developing nations need to maintain a balance of growth, by producing enough food for the nations own consumption, but also growing food for exportation, which will improve their GNP and thei r overall growth as a nation. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Reducing the gap between the social classes will provide a better overall health and wealth of a nation. Those living in the lower social classes have a lower life expectancy than those in higher social classes (Book 3, Page 216). There are many tools and precautions that may be used to bridge the gap. Occupations within the social classes tend to be more manual and risk-based occupations such as mining or engineering. In recent times, Acts of Law have been passed by Governments to protect employees, and as such... ... in further research. The developed world cannot be complacent in its attitude towards communicable diseases. As more and more people are able and free to roam from country to country, so it becomes harder to ensure that adequate strategies can be enforced and that the appropriate vaccines have been administered. Therefore, there still has to be concerted efforts from the developed and the developing world that a multi-disciplinary strategy can be adopted and enforced, and only by such mechanisms can the long-term goal of eradicating communicable diseases be achieved. References Szreter,S (1998) ‘The importance of social intervention in Britain’s mortality decline c. 1850-1914: a re-interpretation of the role of public health.’ in Davey, B, Gray, A and Seale, C (eds) Health and Disease: A Reader, Open University Press, Buckingham. U205 Health and Disease Book 3 (2001) World Health and Disease, Gray,A, Open University Press, Buckingham. U205 Health and Disease Book 1 (2001) Medical Knowledge: Doubt and Certainty, Seale, C. Pattison, S. and Davey, B. (eds), Open University Press, Buckingham. VC 1265, Video 1, ‘South Africa: Health at the crossroads’ Open University.

Tasks in Market Segmentation

Tasks in Market Segmentation 1. Analyze consumer product relationship 2. Investigate segmentation bases 3. Develop product positioning 4. Select segmentation strategy 5. Design marketing mix strategy The first task in segmenting the market is Analyze consumer product relationships—this entail the analysis of the affect and cognition, behaviour, and environments involved in the purchase/consumption process. 3 general approaches to this task— 1. Marketing managers may brainstorm the product concept and consider what types of consumers are likely to purchase and use the product and how they differ from those less likely to buy. . Focus groups and other types of primary research can be used for identifying differences in attributes, benefits, and values of various potential markets 3. Secondary research may further investigate differences in potential target markets, determine the relative sizes of those markets, and develop a better understanding of consumers of this or si milar products Investigate segmentation bases. There are no simple way to determine the best bases for segmenting markets. Benefit segmentation. The benefits people seek in consuming a given product are the basic reasons for the existence of true market segments.Psychographic segmentation. Differences on consumer lifestyles. Activities(work, hobbies, vacations), interests (family, job community), opinions9social issues, policitcs, business) Person/situation. Market can be divided on the basis of usage situation. Example: clothes and footwear—market are divided on the basis of sex, size, usage situation or social events Geodemographic segmentation. Identifies specific households in market focusing on local neighbourhood geography (such as zip codes) to create classifications of actual addressable, mappable neighbourhood where consumers live and shop.Develop product positioning. Positioning the product relative to competing products in the minds of consumers. Objective: to form a particular brand image in consumers’ minds 5 approaches to positioning strategy: 1. Positioning by attribute. Most common positioning strategy associating a product with an attribute, a product feature, or a customer feature. Example: toothpaste –fights cavity, whitens teeth 2. By use or application. Represents a 2nd or 3rd position designed to expand the market. Example: Cellphone—texting, 2nd videocam, 3rd–email 3. By product user or class user.Associating with a specific lifestyle profile. Example: alcohol—pampamilya na pangsports pa 4. By product class. Example: camay—beauty soap, safeguard—family soap, ivory-mild soap for sensitive skin 5. By competitors. To convince consumers that a brand is better than the market leader or another well-accepted brand on important attributes. Commonly done in advertisement where competitor is compared. Example: tide compared with brand x and brand y Positioning Map. A visual depiction of cons umers perceptions of competitive products, brands, or models.It is done by surveying consumers about various product attributes and developing dimensions and graph indicating the relative positions of competitors. Select Segmentation Strategy Four Basic Alternatives 1. The firm may decide not to enter the market. This may mean there are no viable market niche for the product or brand or model. 2. The firm may decide not to segment but to mass marketer. This may be appropriate in three situations— a. When the market is so small that marketing to portion of it is not profitable b.When heavy users make up such a large proportion of the sales volume that they are the only relevant target. c. When the brand is dominant in the market and targeting to a few segments would not benefit sales and profits. 3. The firm may decide to market to only one segment 4. The firm may decide to market to more than one segment and design a separate marketing strategy each. Three Important Criteria to Base Segmentation Strategy Decisions: 1. Measurable. Be able to measure size and characteristics. Example: income 2.Meaningful. Segment is large enough to have sufficient sales and growth potential to offer long-run profits. 3. Marketable. Can be reached and serve profitably. Consumer Behavior and Product Strategy Product affect and cognition: Satisfaction and dissatisfaction. Consumer satisfaction is critical in marketing thought and consumer research. Satisfied more likely to purchase the product; dissatisfied more likely to switch products or brand. Expectancy disconfirmation with performance approach is a current approach in studying satisfaction.This approach views consumer satisfaction as the degree to which a product or service provides a pleasurable level of consumption-related fulfilment. It is a degree to which a product performance exceeds the consumers expectations. Prepurchase expectations are consumers beliefs about anticipated performance of the product. Postpurcha se perceptions are consumer’s thoughts about how well the product performed. Disconfirmation refers to difference between the two perceptions. 3 types of disconfirmation: 1. Positive disconfirmation occurs when product performance is better than expected.This lead to satisfaction or a pleasurable level of fulfilment. 2. Negative disconfirmation occurs when product performance is lower than expected. This thought lead to dissatisfaction. 3. Neutral disconfirmation occurs when performance perceptions just meet expectations. Product Behavior Major objective of marketing is to increase the probability and frequency of consumers coming into contact with products, purchasing and using them and repurchasing them. Two classes of consumer behavior: 1. Product Contact. Involves behavior such as locating the product in the store, examining it, and taking it to the check out counter.A consumer may receive free sample in the mail, or on the doorstep on be given sample in the store, borrow product from a friend and use it, receive a product as a gift, or simply see someone else sue the product and experience it vicariously. 2. Brand Loyalty/Variety Seeking. For consumers to be brand loyal, they must not only purchase the same brand repeatedly but also has cognitive commitment to do so. Brand must have sufficient meaning for them that they purchase it not because of convenience or deals but because the brand represents important benefits or values to them.Brand loyalty is an intrinsic commitment to repeatedly purchase a particular brand. It is differentiated from repeat purchase behaviour because it focuses only on the behavioural action without concern for the reasons for the habitual response. Variety seeking is a cognitive commitment to purchase different brands because of factors such as the stimulation involved in trying different brands, curiosity, novelty, or overcoming boredom with the same old thing. Useful strategies for loyal customers: 1. If the only profi table segment is the brand loyal heavy user, focus on switching consumer loyalty to the firm’s brands 2.If there is sufficient number of brand loyal light users, focus on increasing their usage of the firm’s brand 3. If there is a sufficient number of variety-seeking heavy users, attempt to make the firm’s brand name a salient attribute and/or develop a new relative advantage. 4. If there is a sufficient number of variety-seeking light users, attempt to make the firm’s brand name a salient attribute and increase usage of the brand among consumers, perhaps by finding sustainable relative advantage. Product Environment Refers to product-related stimuli that consumers attend and comprehend.Majority of this stimuli are received through the sense of sight. Example: How a cloth feels so smooth influences consumer affect, cognition, and behavior. Two types of environmental stimuli: 1. Product attributes. Major stimuli that influence consumer affect, cognition, a nd behavior. Consumers may evaluate these attributes in terms of their own values, beliefs, and past experiences. 2. Packaging. Element of the product environment on which marketers spend billions annually. Packaging objectives: 1. Should protect the product as it moves through the channel to the consumer. 2.Should be economical and not add undue cost to the product 3. Should allow convenient storage and use of the product by consumer 4. Can be used effectively to promote the product to the consumer. Package sizes can influence not only which brands consumers choose but also how much of a product they use on particular occasions. Package colors are thought to have an important impact on consumers affect, cognition, and behavior. Colors can connote meaning and can be used strategically. Brand identification and Label Information on the package provide additional stimuli for consideration by the consumer.It simplifies purchase and for the consumer and make the loyalty development proc ess possible. Label information includes instructions, contents, lists of ingredients or raw materials, warnings for use and care of the product. Product Strategy. Designed to influence consumers in both the short and long run. In the short-run, new product strategies aim to influence consumers to try the product; in the long run, product strategies are designed to develop brand loyalty and obtain large market shares. A critical aspect of designing product strategies involves analyzing consumer-product relationships.This means consumer product-related affect, cognition, behavior, and environments should be carefully considered in new-product life cycle. Characteristics of Consumers; 1. Innovators 2. Early adopters 3. Early majority 4. Late majority 5. Laggards Characteristics of Products 1. Compatibility. How will does this product fit consumers’ current affect and cognitions, and behaviours? –degree to which product is consistent with consistent with consumers current affect, cognition and behavior. 2. Trialability. Can consumers try the product on a limited basis with little risk? -degree of which product can be tried on a limited basis or divided into small quantities for an inexpensive trial. 3. Observability. Do consumers see or otherwise sense this product? –degree to which products or their effects can be sensed by other consumers.4. Speed. How soon do consumers experience the benefits of the product? –refers to how rapid consumers experience the benefits of the product. 5. Simplicity. How easy it is for consumers to understand and use the product? –the degree to which a product is easy for a consumer to understand and use. 6. Competitive advantage. What makes this product better than competitive offerings? -the degree to which an item has sustainable competitive advantage over other product classes, product forms, and brands. 7. Product symbolism. What does this product mean to consumers? –refers to what the pr oduct or brand means to the consumer and what the consumer experiences in purchasing and using it. Consumer researchers recognize that some products possess symbolic features and that consumption of them may depend more on their social and psychological meaning than on their functional utility. 8. Marketing strategy. What is the role of other marketing mix elements in creating a functional or image-related relative advantage?Favorable image is created through the other elements of the marketing mix. Promotion in the form of advertising is commonly used to create a favorable image for the brand by pairing it with positively evaluated stimuli such as attractive model. Price. Create brand images as well as provide functional competitive advantage. Consumers perceived a relationship between price and quality. Price can position a brand as a good value for their money. Distribution. Good site locations and a large number of outlets are important advantage esp in the food markets